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Big R/ReMaTecUSA Keynote Speaker: Remanufacturing Your Brand
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Remanufacturing Your Brand
How to Maximize Sales & Profits by Overcoming Negative Perceptions

APRA's Keynote Speaker will be Bogi Lateiner, a master mechanic and a star of All Girls Garage on the Velocity Channel. 

In today's marketplace, it is critical to understand what is driving the purchase decisions of the ultimate end-user of the parts you are remanufacturing. Reman products not only have to compete with OE product offerings, they also compete with certain perceptions (even if they are false) of reman products. Bogi will explore the perceptions, what the end user is demanding of replacement parts and how to uniquely position your company to maximize sales and profits.  

Specifically, Bogi will answer the following questions for attendees at the 2016 BigR/ReMaTecUSA event:
  • Who is your customer and what are they looking for in a replacement product?
  • What are the challenges facing the reman industry?
  • What is the perception of reman parts and how to overcome it? 
  • How to differentiate your company from the sea of competition?
  • How we can all work together to overcome obstacles facing the automotive industry as a whole to build a stronger future? 

is a master mechanic and owner of the award winning auto repair shop , 180 Degrees Automotive in Phoenix, Arizona.  A writer, a speaker, teacher, and recognized industry spokesperson, Bogi is passionate about improving the reputation of the automotive industry and changing the way women, in particular, feel about cars and the automotive repair experience.  Bogi teaches automotive basics to women around the country, consults and teaches classes to repair shop owners and other small business owners, and appears as one of three female mechanics on All Girls Garage on Velocity Channel. 


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